ArsTechnica writer Casey Johnson this weekend documents some of the silliness, and actual harm, that occurs in the tech world when it comes to designing products for women, and how product designers can avoid it:
The poorly thought-out tech product for women hardly needs an introduction. Rare is the week that goes by without a company (or a Kickstarter) deciding that there just aren't enough products for women amid the macho-dominated technology landscape and rolling out a new pink monstrosity.
I definitely recall when some of the products listed in the article came out and the eye rolling that ensued. The Microsoft R&D Bra that absurdly tried to determine emotions to help prevent stress related over eating. The ePad Femme which included features described by Lindy West as "weight loss tips, skinniness assistants, svelte-boday tools, and buns managers." And we all know what pens real women use.