Has anyone seen the Kiefer Sutherland Cuervo ads?

I came upon this while looking for something:

“Have a Story,” indeed, Cuervo. Let’s look at Kiefer’s drinking stories:

  1. Beat a guy to a pulp for licking his girlfriend’s foot
  2. Tackled a Christmas tree in a hotel lobby
  3. Four DUIs since 1989
  4. Told Rolling Stone his case is “right out of the textbook on problem drinkers.”
  5. Ordered a bottle of J&B and polished off the whole thing before, unsurprisingly, falling off his bar stool
  6. Made Freddie Prinz Jr. want to quit acting because Sutherland showed up ripped to shoots

Is it genius po-mo marketing or bad taste to have a guy with serious alcohol issues shill your booze?

ETA: I figured out why they hired him.