It's for a book entitled "Open Her: Seven Masculine Ways to Arouse a Woman's Desire". I did a spit take at the title and then the campaign video made me want to hurl.

To my mind there are just so many things wrong with this premise, I scarce know where to begin.

http://www.indiegogo.com/projects/open-…

ETA: What really boggles my mind is that the reason I ran across this in the first place is that it was posted to the front page of Indiegogo.