Story here. Premise

Recent reports state that Ashley Madison has a community that is comprised of 70 percent men and 30 percent women. Clearly women have the upper hand with choice, so I needed to stand out against all the other guys. I posted a real picture of me (I was looking to connect in-person, after all), but I listed a fake name (if they Googled my real name, I was sure to be caught). To formulate the right approach, I decided to do something I couldn't do in the real world: get into the minds of my competition, albeit a little sneakily.

The TL;DR -

But the real problem is where his effort has been going. As his wife sits idle, being supportive, holding down her half of the relationship, house and kids, a cheating man will put boat loads of effort into seducing the other woman: four-star restaurants and hotels, gifts, laughter, spontaneity, passion, sex.

From there, it's a sad realization for his wife that translates to "I'm not worth the effort." This is a fatal blow to her self-esteem and self-worth and terminal to the relationship. My wife and I got past it, but I had to relent to the fact that I hadn't done those things for her recently. It wasn't purposeful, but it was a mirror into my own accidental complacently (and I'm supposed to be an expert). It's not that I take her for granted. But in acting like a cheater, I had fallen into my own trap. Accidentally? Perhaps, but does it matter? Isn't the end result the same?

The most common complaint was a lack of passion and effort by the man in their current relationship. It makes sense. When a man begins dating a woman, he puts in tons of effort; he woos her. Once she's "his," he stops putting in that effort, but she still longs for it. She wants to be desired, seduced, and connected with on a regular basis. So many men seem to be missing the boat. They start strong, having a decent sense of how to capture a woman at the beginning, but upon entering a relationship they are unprepared for the long haul and investment a successful relationship demands past the dating phase. The situation starts to reek of complacency and satisfaction in mediocrity.

Men in established relationships and marriage need to remember that women are women first and foremost—and wives and mothers second. If a man stops bringing passion and effort to his relationship and stops treating her as a desired woman, he shouldn't be surprised when she feels forced to fill her needs elsewhere.