A Youtube video of Blogilates founder, Cassey Ho, has gone positively viral, attracting many comments and inspiring people all over the internet. On the surface, I love this video. It’s a compelling commentary on the abuse of Photoshop and the unrealistic expectations we face as women. However, when we consider Cassey’s teachings as context for this video, it’s not good. Not at all.
In case you didn’t already know who Cassey was, she’s described as the “Queen” of the Blogilates empire. She’s the pack leader of impressionable girls everywhere, who call themselves POPsters. She has over 2 million subscribers on Youtube. She published a book, titled ‘Hot Body Year Round’, which she claims is the ‘#1 Best Seller in Fitness”. This is her job. She earns money from teenage girls, by telling them what to eat, how to exercise, and she sells tee shirts. Every month, a new workout calendar is released, telling POPsters what to do every single day. Blogilates isn’t just about exercise. It’s a way of life.
Though I am vehemently against fat shaming of any kind, including comments that insult Cassey’s figure, I can see why people would have an issue with her body. She appeals to consumers by promising them fat loss. Take a look at her Youtube videos: ‘5 Minute Fat Attack’, ‘30 Day Thigh Slimming Challenge’, and ‘3 Unusual Reasons Why You Can’t Lose Weight!!’. Now, there’s more to her war against fat. She says: “Fat is just a result of what you haven’t done to take care of your body. Fat will be gone when you begin to eat your veggies, drink your water, and get active!” Cassey disguises her fat shaming by claiming she is ‘very worried for Honey Boo Boo’. So basically, fat on her is okay, but the fat on Honey Boo Boo’s mom deserves insults.
Now, I actually love Cassey. She got me taking fitness seriously, and improved my core strength tremendously, even though I no longer do her workouts (due to a lack of results). But she is teaching millions of girls everywhere, and I fear she’s doing it wrong. As she said (as an excuse to subtly slut-shame Miley Cyrus): ‘People who are famous hold a lot of power. And with power comes the ability to change people, events, and history. Celebrities are leaders who have an army of fans that will back them up, dress like them, act like them, and at the deepest level, wanna be like them.’ Please don’t be like Cassey. This video is a good start to eliminate fat shaming, and I hope Cassey changes the way she views fat.