I’m a big fan of makeup. I don’t wear it much in my day to day, but I still love it. And I’m shamelessly addicted to ‘fancy’ brands like YSL. Tonight I was watching some makeup tutorials (another small thing that helps me stay calm), and the person used an Illamasqua highlighter (fancy brand). I had totally forgotten about those. Sephora used to carry that brand but for some reason they had to stop. But I have two polishes from them, and to this day they are some of my favorites. One is bright neon pink and the other turquoise. Both are opaque in one coat and dry evenly. So I go to look them up and find this linked on the homepage of their site -

THE ILLAMASQUA ANTI-FASCISM PLEDGE

Illamasqua believe in the freedom of expression, equality and diversity. That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening.

As such, we will never knowingly sell our products to people who support President Trump’s values. To be part of our community, and to buy our products, you must first pledge to Human Fundamentalism values:

  • Never discriminate against race, colour, nationality, ethnicity, gender, age, disability, sexual orientation or religion
  • Accept responsibility on challenging social and climate issues
  • Speak for those who cannot speak up for themselves
  • Uphold the principles of the S.O.P.H.I.E. charity to stamp out prejudice, intolerance and hatred.

We’re realistic. We know we can’t stop anyone buying our products. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside. So please, if you don’t agree with the above DON’T BUY US.

Prejudice, sexism and racism should never be tolerated. Whether you’re a brand or an individual join us and, together, we can be the change we want to see.

PEACE,

JULIAN KYNASTON, ILLAMASQUA FOUNDER

Straight up telling Trumpers NOT to buy their products. I love it. And I love that I found this randomly in my little happy makeup space. So thought I’d share. Resistance in every facet of life!

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