Got this "You've just flown with us, please take a minute to take this survey to tell us about your experience" email from United.
It was a good flight, I gave 'em a 9 out of 10 on the satisfaction scale. But then we get into REAL priorities:
What's the primary reason for your Satisfaction rating?
Flight attendant handed me red wine, said "This one's on the house."
What's the most important thing we can do to improve your experience?
More free red wine.