People never cease to confuse me.

I just got back home from a long weekend in Seattle where I witnessed people waiting in a long line to get in to a Cheesecake Factory when there are a multitude of wonderful restaurants in that city. Why? I have nothing in particular against the Cheesecake Factory, I've only eaten in one once and I don't really remember the food, but why eat in a chain restaurant when you could explore all sorts of potentially great places? I didn't even see that many kids waiting so these were parties of adults we're talking about. To each their own, I guess.