One day after Boston bar, Club Café stated that they were refusing to serve Sam Adams beer due to their association with Boston's St. Patrick's Day parade, Boston Beer Company aka Samuel Adams, announced that they were pulling out of the parade in South Boston this year. The organizers of the parade initially came to an agreement with local LGBTQ association, MassEquality, to allow LGBTQ veterans to march in the parade but the agreement crumbled once the parade organizers stated that they could not hold and flags or banners that mentioned sexual orientation.
Boston Beer Company released a statement:
"We have been participating in the South Boston St. Patrick's Day Parade for nearly a decade and have also supported the St. Patrick's Day breakfast year after year. We've done so because of the rich history of the event and to support veterans who have done so much for this country. We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible. We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year's parade. We will continue to support Senator Linda Dorcena Forry and her St. Patrick's Day breakfast. We wish her all the best in her historic stewardship of this tradition."