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Brand Loyalty?

So there are a lot of articles about how after the 2008 market crash nobody is really loyal to brand names anymore, especially Millenials. Here is an NPR article about it.

It makes sense for all the obvious reasons like brand names lowering both their quality and product size, increased quality of store-brands, the name brand and store-brand having the same supplier anyway etc


Anyway, I was wondering if anyone had examples of stuff they were still brand loyal to?

I’m not brand loyal to much but I will say I am more likely to give things with Arm & Hammer a try. I’m pretty loyal to their laundry detergent with OxyClean; I just really like the scent. Also, I would be loyal to Maybelline for their mousse foundation if they would stop soft discontinuing it ever couple of years.

How about you?

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