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Comic Book Apologies

Sorry, gals and pals, but it has been a hectic day for me, and I will have to bow out of CBW this week. I was sick, and there's been apartment stuff, and a whole lot of utter nonsense you don't want to hear about.

But never let it be said I left you guys high and dry! I'd like to link you to this great article over Robot 6 about the disconnect between industry leaders and fans:

The Leaders Aren't Leading (written by Corey Blake, who writes some really great stuff).


Here's a preview of the article:

All of the creators involved in the unfortunate remarks come from the so-called “mainstream” of comic books. While Todd McFarlane and Mark Miller are more well-known for their creator-owned comics, they still play within the superhero genre primarily defined by DC and Marvel comics to the majority of the populace. They may not be actively steering mainstream comics these days, but many of the actions of those that do reinforce the same disappointing opinions. There are plenty of beacons of hope in nearly every other sector of the industry, and even a scattered few pinpricks of light within the superhero mainstream, but the makers of our highest-profile genre are still holding back the slowly improving public perception of comic books.

The insular mentality remains. By and large the philosophy is still to create almost exclusively for the audience that’s already here or the one that used to be here. Women couldn’t possibly like superheroes (despite the gads of evidence to the contrary). Children would never buy superhero comics (despite the booming kids and all-ages comics market and kids’ almost-unanimous love of superheroes). When they’re asked why they don’t try harder in these areas, they say that they’ve tried in the past and they just never work out. Why don’t they work out? Because, no matter how well-meaning, they have usually ended up being sabotaged on some level. Budgets are miniscule, or start off reasonable and then vanish when there isn’t instant success. Almost always, the marketing is done to the same audience who has steadfastly resisted reading anything beyond superheroes or similar male-targeted fantasy/adventure. Why expect anything beyond a small percentage of crossover? Of course there are exceptions but the Bronies phenomenon of My Little Pony: Friendship is Magic is a fluke, not something to bet on. DC and Marvel largely don’t know how to market outside the superhero audience, and when they do usually give it such a miniscule budget that penetration is minimal. Conventional wisdom would say to hire a marketing firm that does know how to reach the target demographic, but of course that requires money.

I highly recommend it. It's a great read.

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