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Crafters who sell things

Hey, crafty folks. I've been putting a lot of energy into my Etsy store and have been able to increase traffic to my site a little. One of the teams I joined is currently discussing using Pinterest and Instagram in conjunction with Etsy and I'm wondering if either or both are worth the hassle.

What kinds of online tools do you use to promote or increase traffic flow. I'm willing to spend a little money, but I don't have a ton to blow.

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