IPS: Chips with protein:

http://www.amazon.com/ipsallnatural

Why must everything now be added with protein? I really don't get it. If I want chips, I am gonna eat some chips. If I want protein, I will drink milk. I am not going to lunge for protein laced chips. AMRITE?

ETA: It seems eerily close to IBS.. which is ironic because my bowels will most likely be irritable after eating these.