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Etsy Sellers have any advice?

The son of a good friend of mine has opened an Etsy shop selling modded nerf guns.

He’s not getting much traffic (no budget for advertising!), so does anyone have advice on what he can do to make his listings more interesting/searchable/whatever?

Or would he be better off trying Ebay?

I have never sold things online, so I am not much help to him!

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