Welcome To The Bitchery

FOX news visuals

I know that most of us don’t watch much (if any!) FOX News channel, if we are not forced to.

But i have a question that’s been bothering me for ages now (months for sure, possibly over a year now!),

Has ANYONE ever seen any research reported, on the psychological/mental agitation that seems to be purposefully created by the techniques used in their broadcasts?


I’m NOT talking the hosting styles /bombast used by the on-air personalities, etc.

I’m talking about the literal visual styles, colors, patterns, zoom-ins/zoom-outs, movement & layering of background patterns, and the speed & direction of their lower-screen crawls, on the emotions & stress/distress levels of their viewers?

I’m curious, because i really can’t seem to find much/any.

I’m ALSO curious, because last weekend, when it happened to be on for a while i was working at the “Old Guy Bar”, i counted, and at many points, IGNORING the people on the screen, there were graphics moving in AT LEAST 7 different directions at once!


1 crawl across the bottom, which took ~30 sec. per sentence

2. The Breaking news alert “crawl”(counted as 1 direction here!), which sent a red set of chevrons/arrows going out from the words “News Alert” and back in, on a yellow line about every 5.7-5.9 (not 5, not 6!) seconds—not quiiiiite regularly, so it started to feel like you couldn’t *quite* anticipate when it would shoot out & back, again raising anticipation/anxiety.


3. The sometimes-”rotating” logo in the bottom-left corner of the screen.

And 4. The kicker, was that i managed to count *at least* 4 Different directions that the background “transparency layers” were moving across the screen, as the hosts talked/ the activities in the 2 large onscreen boxes went on.


The backgrounds moved simultaneously l/r & up/down diagonally crossing each otger onscreen,and there were ALSO layers that JUST moved left and right past each other, with no diagonal movement.

I don’t know if i just notice this stuff because i’m odd & need to pay extremely detailed attention with my kiddos, or if it’s something others notice consciously too?


I DO know that if i watch long enough, my heart rate, respiration, and anxiety levels gradually ramp up, because it’s too much to pay attention to (LOTS of jagged lines, chopped up lines and half-words which get covered by stuff, so i can’t read them & my brain starts to get crabby, because it’s trying to determine meaning out of nonsense!), and i’ve beem trying to find out if anyone’s done good science on it?

I also noticed their technique for on-air hosts appears to be: focus in moderately on in-studio, blurring the “newsroom” behind tgem, allowing blurry “ominous” glowing screens, and shadowy humanoid-looking figures to move in the background.


And on “on site” shots, either something “blurry but official-looking” in the background, i.e. the White House,

Or: Zoomed-in so tightly the feed gets slightly pixellated, allowing viewers to “see the rage” on protestors faces, or close-up slightly-pixellated views of things that are on fire/being destroyed.


Do y’all have any ideas?

My guess is that it’s done on purpose, to keep people agitated/worried, and feeling so angsty that they HAVE to keep watching.


But i can’t find much really.

I DID find these, but nothing FOX related and scientifically breaking down the psychology of what happens to viewers (i.e. does it ramp up their fears like i’d imagine?).



Share This Story

Get our newsletter