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Gawker Video Ads: "Watch wall" is the new Pay Wall?

For almost every Gawker article I click on, a huge video window blocks it with a video ad. It gives me the YouTube standard "5 seconds to skip this ad" but the audio is automatically on and it's damn obtrusive.

I haven't stayed on to read one article. Anyone else seeing this? Or seeing it on other Gawker run sites?


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