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Today, the opening documentary on the CBC radio one program, The Current, was all about GoldieBlox. I didn't get to hear the whole thing, but I thought the guest I did hear, Catherine Connors from Babble.com ,raised some valid points. She says that she found the GoldieBlox commercial problematic, because the attitude represents looks down on girl coded play. She said that her own daughter loves to play with dolls, but also loves her lego and tinker toys, and she feels that the GoldieBlox commercial was promoting the attitude that there is something wrong with traditional girl-coded play.

Futhermore, she felt like on the one hand, GoldieBlox though its commercial was pooh-poohing girl-coded play, while at the same time was using a lot of elements of traditionally girl coded play, such as pastel-colours and animals.

Listen to the program here:


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