Is this a helpful way to tackle the issue?
Personally, I'm not sure it achieves its aim. It cannot address the underlying imbalance of power or the threat experienced by many women in these scenarios. A lot of commenters on the original Guardian page have questioned whether subjects who responded more positively were edited out. Thus the clip also fails to address the common excuse that "it's just a laugh".
Furthermore, I am pretty uncomfortable with the idea of treating individual men this way in the name of Feminism. Yes, the point is that women experience this behaviour frequently without their consent and without recognition of their particular circumstances. But I'm still uneasy about individuals being treated this way in the name of challenging the behaviour of a group they may not belong to.
Do you think this tactic is of value? And, if so, does the end justify the means?