"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
That's what IAC employee, Justine Sacco, tweeted right before she stepped on a plane about 15 hours ago. By the time she landed, it had been shared all over Twitter and she was removed from IAC's webpage and possibly fired.
Her employers had this to say while she was still in the air:
"This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action."
The hashtag #HasJustineLandedYet went viral, with thousands of users demanding that she be dismissed from her job and forced to apologize.
Say what you will about Twitter, but this is some impressive mob justice.
And if you're worried that this might've been one of those one-time slip-ups and she doesn't quite deserve this much ire, have a look at her 16 Most Regrettable Tweets, collected by Buzzfeed from her now-suspended Twitter account.
Oh, and the job she was fired from? Public relations.
I think this is the closest I've come to beholding the world's most perfect example of irony.
Update: So Justine Sacco's Twitter account has been re-activated, and when she's not apologizing sincerely and profusely, she's re-tweeting comments like these:
So it would seem she really doesn't get it.
Update 2: Her Twitter account has been suspended again.