I just went to get dinner at Tasty Burger and observed two college students about to embark on the Tasty Burger challenge. You have to eat three of the pictured All The Way dog - burger, 1/2 lb. dog, bacon, chili, scallions, and cheese sauce in under an hour to win a t-shirt, your meal is paid for, and a photo on the wall. Apparently the reigning champion did it in 7 minutes.