Hi all. I know there is a large push to support brands that try to be decent. Whether it’s the goal to have a larger range than normal in skin tones to be more inclusive, or an emphasis on not using animals for testing, etc, for a lot of us we don’t want our cosmetics to be from companies we consider to be douchebags.
Here are some alternative cosmetics brands you can check out —
Fenty for its foundation shade inclusiveness
MAC because of their commitment to social justice
Lush - no animal testing and Charity Pot fundraising for various charities
Bronx Colors - designed to work for all skin tones and genders
Fashion Fair - luxury makeup line specifically for women of color
Urban Decay - I don’t recall if it’s the bunny or the pawprint, but that detail on packaging means it’s a vegan formula.
Jane - emphasis on social consciousness and cruelty free products
Illamasqua - openly stated opposition to Trump ideology and fascism
Pacifica - vegan line, cruelty-free. I have used their blushes and lipsticks, both are good
Please add other ones you know of!