Fashionista has an article up about a new agency that is working towards "putting girls of all sizes on the covers of magazines, in advertising, and not stopping." Jag (I'm not a fan of the name—it makes me think of that show that was CBS) was founded by former Ford Models agents Gary Dakin and Jaclyn Sarka. Dakin was one of, if not the main person at Ford who really helped 'plus sized' models become visible in the industry.

The article mentions that Ford got rid of it's plus sized division, as well as it's 'classics' (older, probs like a dude with gray hair and a woman with one wrinkle amirite?), and it's kids division last month to focus more on "high fashion". Dakin and Sarka saw the opportunity to develop their own agency and 'brand' with women from the Plus division.


Apparently, the agency won't be limiting itself to just girls over a certain size—but it seems like right now, most of their models are what would be considered "plus" in the fashion industry and "what? how are you plus sized?" in the real world.

Some of their models include Jennie Runk of H&M Swimwear fame and Kaela Humphries (yes! Former sister-in-law of Kim Kardashian!).

I actually think this is a really great step in the right direction. I think that we can all agree that seeing more diversity in the media opens up dialogue (maybe sometimes not the dialogue we want to hear) and moves us closer to recognizing that not just one size is ideal. Hopefully, they'll push the boundaries further and work to include girls who are larger than their size 18 model.


Photo of Kaela Humpries from TopNews

First Modeling Agency Devoted to Girls of All Sizes Sets Up Shop in NYC [Fashionista]