I'll leave the unpacking of broader cultural implications of this little photo spread to the comments, because it's Monday and I'm having a brain-melting day at work and I just can't articulate a sentence with words that would sound correctly good.

But I DID want to share this little snippet of "John Does modeling designer underwear." It's cute, the guys look like they are having fun, it's amusing in the same way that watching regular women do model poses is funny because the poses are so ridiculous.

Anyway, enjoy.

Really, really ridiculously good-looking.