What's in a name? Well, if it's too girly, significantly more deaths on average. Between 1950 and 2012, a study published in the Proceedings of the National Academy of Sciences has found that named storms with masculine names caused an average of 23 deaths compared to an average of 45 deaths from storms with feminine names. Difference in storm strength and landfall area was found to not be significantly different between feminine and masculine named storms.
While giving storms anthropomorphic names is thought to increase the average person's recall of vital information related to potential natural disasters, it also apparently invokes "well-developed and widely held" gender stereotypes, leading to a distinct in the public reaction to storms with differently gendered names.