Wow. This news โ€” chock-full of promise โ€” gave me a little thrill this morning, so I thought I'd share.

Set to launch October 15th โ€” with Roxane Gay having complete editorial control, including an editorial budget to commission freelance work โ€” The Butter will focus on "cultural criticism and personal essays that make readers think and feel".

P.S. It sounds like Mallory Ortberg, Nicole Cliffe and Roxane Gay get along like a house on fire and have great and abiding respect for one another. As for the site name, I'm loving Roxane's explanation: "it was gonna be The Butter or The Jelly but butter seems sexier".