Wow. This news — chock-full of promise — gave me a little thrill this morning, so I thought I'd share.
Set to launch October 15th — with Roxane Gay having complete editorial control, including an editorial budget to commission freelance work — The Butter will focus on "cultural criticism and personal essays that make readers think and feel".
P.S. It sounds like Mallory Ortberg, Nicole Cliffe and Roxane Gay get along like a house on fire and have great and abiding respect for one another. As for the site name, I'm loving Roxane's explanation: "it was gonna be The Butter or The Jelly but butter seems sexier".