In Creative Gigs (NYC) this morning, there's a funky ad entitled "Dissertation Ready to get off this planet?"

This is an interplanetary journey, so you have to be committed. Mars is first. Venus is second but Mercury could be also. Serious replies only.

What do you think is up with this post? Somebody with too much time on their hands? Drugs? Cult? Kinky road trip? Some cool band trying their hand at viral marketing?