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Super Bowl: Pick a Side!

I’m not talking Football teams, I’m talking what FOODball team you’re on.

I am not a football person, or even a sports person in general, but I love me some Super Bowl. The marketer in me loves to watch the commercial and mock some of these companies that have gone with the wrong strategy if you’re a niche product: mass reach. (Don’t get me wrong, reach is great, but your return on your investment is not going to be as good as targeted activations). I digress.

The glutton in me loves the Super Bowl because it is an excuse to make obscenely fattening and delicious snacks. In that spirit, let’s talk about what FOODball team you’re rooting for!


I’m Team Buffalo Chicken Dip!

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