I've noticed this new ad campaign from Velveeta, and I think it might be spectacularly ill-considered. This is just my own opinion, but the association between "liquid gold" and a fresh stream of whizz is little too close for comfort.
When I was a kid I read "Rising Sun," and when they referenced golden showers I had no idea what that hell that was supposed to be. In the context you could tell it was painful and unpleasant, so I thought it was like whipping coins at a naked woman really hard. Kinky.