I just happened across an ad on Facebook and I am flabbergasted. 1) I’m betting their marketing team is mostly made up of men.

2) who in the hell are they trying to target!? I am 100% certain that their consumer insight wasn’t “ladies just want to be sexy with each other when they’re on their period”. Also, this photo doesn’t match the tone of the claims in the copy at all! Nothing says organic like not wearing pants, I guess.

3) how awkward was this photo shoot!? “Okay ladies, act like you’re on your period and you just want to touch each other all over while you stand in a sexy sexy line”