The South Africa branch of the Salvation Army has capitalized on the internet furore by turning it into a PSA about domestic violence that ran in Capetown. The article link has an image that may be triggering, so I'm going to try to add a non-triggering image and another link to keep it under the cut. Also, consider this a TW for domestic violence.

I don't wholeheartedly support the Salvation Army for various reasons, but kudos to them for this. It's simple and powerful, with the image of a bruised woman wearing a white and gold dress and the words "Why is it so hard to see black and blue? The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women."

As powerful as this quick response to a global viral discussion is, it's also worthy of critique and further discussion about where it fails. It adheres to white beauty standards, and it would be even more powerful if there were versions with Women of Color, who are disproportionately affected by domestic violence. This is very much the case in South Africa, as well as the US.