For anyone not familiar with the holiday tradition of filming a flaming fireplace log and then looping said video for days on end for Christmas, you are missing the fcuk out. It has everything โ€” flames, logs, fireplaces, audible crackles. Easily the most exciting event is when the faceless man in flannel alternate stokes the fire and then โ€” and here's where it gets crazy โ€” reaches a be-flanneled arm into the fire to add another log.

I don't know if you have this in America, but I doubt it. You're probably watching real things. Well, we Canadians live a simpler, humbler life.

The Shaw Fire Log is going strong this year, not just on the screens of Shaw subscribers across this great nation, but also on social media:

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An inanimate object making Dad jokes? Welcome to Canada. Even our news teams understand the Power of the Log:

Update: The guy who turns the log also tweets.

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