Forgive me if this article was discussed a couple of days ago. Also, I know the topic of Abercrombie & Fitch has been done before, but here's an article that a friend of mine showed me today: Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks.
Dude's a classy guy, eh? He openly admits to being racist, sexist, sizist and maybe even a bully. AND AND AND he claims that this racism, sexism, sizism, and bullying is what is appealing about his brand to the beautiful, cool kids. Just... WHAT?
And the sad thing is, I see people go into his store in the mall and walk out with bags with half naked teens on them and shitty clothing in them. I really wonder, do people really care where they shop? What I mean is do people consider the "philosophy" of the brand when they purchase clothing or other things? Or is that too much trouble for the consumer and for the 15 year old girl who is trying to fit in with the "cool kids" at her school?