I'm fairly cynical when it comes to ads. Many ads that are intended to be sweet try a bit too hard and come off as cloying to me. I found this ad, however, to be sweet and touching. There may or may not have been a tear in my eye by the time it was over.
This moving commercial about Bell's whisky does more in two minutes than most movies do in two hours. Give it a try. I went in expecting nothing—I mean, it's a commercial!—and walked away gently holding my heart. It's definitely better than any commercial that aired during the Super Bowl and probably more heartwarming than some Oscar movies.
Usually commercials that make a play for your heart (and maybe your tears and then your dollars) are so obvious in what they're doing that you get desensitized immediately. Like being repeatedly smacked with a heavy hand, you lose feeling for stuff after awhile. This spot by Bell's whiskey spotted by Digg does a great job avoiding that.