This is new. I suppose it's a response to the whole awful-GIF extravaganza, but what?

Like, are they mad at Jez and want to get rid of it? Hopeful for Jez and want it to break apart from Gawker to become it's own entity? Neither, because their name is 'Cake_is_for_fatties' and they're trolling in a really dumb way?

Ugh. At least it's not horrible GIFs? Is that how low we've become? We're happy that it's not suicide GIFs?