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What is with Gawker's love affair with Uber?

I know it's mainly a Valleywag thing (and Gawker seems to share every single VW article to its mainpage), but like, who gives a shit about every single detail ever about Uber? I only really lurk on Gawker, but I've stopped looking at it as much as I used to specifically because I don't ever want to hear anyone talk about Uber again.

Here are all the articles tagged under Uber. As you can see, there is one at least 4 days out of the week.


Sidenote: Reading Valleywag makes me feel like I'm reading the company newsletter for somewhere I don't work. It is exactly that interesting to me. I know this is specifically my issue (obviously I don't have to read it) - just an observation haha.

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