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Why must shopping surveys include income and race?

I just filled out a survey for Target to take a chance on getting a cash prize. Anyways what does a person's race got to do with this? Also income? I always answer "prefer not to answer". This isn't the US Census just a store. Also why can you ask for race to begin with? You can't ask for race on a job application, thats illegal. Yet you can for a survey?

Or I am making a mountain out of a molehill.


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