I've been meaning to tell you about this for a while, Groupthink, because it’s really a shame that there are people who have not yet experienced its brilliance. I've been using this stuff for years now, and every person I've shared it with has agreed that it must have been made in a Diagon Alley potions shop because it is pure wizardry.

It’s called The Name Is Product, and it’s the best thing ever for smoothing frizz. Seriously, I've seen this stuff turn a frizzy mess into something worthy of Princess Shiny Hair herself. It’s that good. Before this, I used a wax stick and while that worked, I felt like I was applying a glue stick to my head every morning. Product leaves my hair smooth, silky, shiny, and softer than it was before. No crunchiness, no stickiness, just awesome hair.

How does it work? This is a less is more kind of situation: the first time I used it, I used a pea-sized amount and my hair was oily and disgusting. Now I scrape a lentil-sized bit up with the back of my fingernail, rub it between my hands, and smooth away.

And that means it lasts forever. Seriously, I got this jar in… 2010, maybe? And it’s probably about half empty. I used it pretty much daily for a year or so, and I still use it pretty often. Though I did have to replace the container—the glass jar it comes in is cute and perfectly-sized, but I must discourage you from dropping it on a tile bathroom floor.

Plus: no weird gunk! The ingredients are shea butter, aloe vera, vitamin E, beeswax, and tangerine essential oil. That’s it. And it smells nice, too. They also make a "lil Product" version for kids, which seems to be basically the same only with chamomile extract and cinnamon leaf oil.

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The one downside: if you use too much, or you use it several days in a row, it can make your hair a little greasy. If you wash your hair daily, it shouldn't be a problem; since I wash mine about twice a week, I usually use it only when my hair really needs it. In high school, though, I used it almost every day.

Oh, and did I mention? It’s not super expensive. Here I must admit that I actually didn't pay for this; I won it in a contest from someone who loved it so much that they wanted to give it away to someone else because this is too good not to share. But years from now, when my jar finally runs out, I will totally buy a new one. It’s $14 for a 1.5 oz jar, which doesn't seem very big, but did you catch the part where it'll last forever? We're talking years of Princess Shiny Hair hair for $14. Trust me, it's worth it.