I'm reading up as much information as I can on SEO practices before that thing we've talked about, and... what the fuck? It just seems like a lot of bros spitting meaningless jargon at each other.

I get it on a base level, but it also seems like when most people talk about SEO they're talking about how to market and display your blog as a whole, or else are just nebulously talking about "anchor text" and "penguin updates" so that the conversation is so insular that you can't really follow it.

Does anyone have a quick-n-dirty summation, or is SEO sort of BS-y at this point?